It is estimated that by the end of 2014, over 3-billion individuals worldwide will be using the Internet (ITU, 2014). Not surprising as without the Internet, we would not be able to connect with one another throughout the day. However, we often disregard the potential consequences of how we represent ourselves online.
Our digital identify is developed when we type the letters of our First and Last name. Many would consider this identity to be a personal brand. Whether it is Facebook, Twitter, LinkedIn or your own website, thanks to Web 2.0, your online self is part of you developing your own brand. Creation of your own identity and brand cannot be properly down without an appreciation of how it is received and viewed by others.
A question arises, is the content inserted one that results in “poor digital etiquette”. While that problem may arise by simple accident, it may arise by a conscious choice to cross the social boundary. All electronic communication devices facilitate and rely upon social media.
Is there a proper separation between one’s personal life, and one’s public career? Is the broadcast and sharing of information appropriate and within the boundaries of proper etiquette. If not, one may be quickly penalized for improper dissemination of information. Take, for example, the nurse who was dismissed for Instagramming a snapshot and caption of the emergency room after a trauma incident.
“The second big problem associated with interopability is the increasingly urgent issue of personal data privacy” (Palfrey & Gasser, p. 34)
There is no true ability to remove something once it is online. Whatever you comment or share traces back to YOU. It is highly recommended that on all social media platforms which one uses, the representation and portrayal of oneself, one’s brand and identity remain as consistent as practical. And in addition, prudently use the privacy settings to assist your goals.
“Statistics.” ITU. Web. 7 Sept. 2014. <http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx>.
Farberov, Snejana. “Nurse starring on medical reality show FIRED for posting photo of messy trauma room that had just been used to treat a patient hit by a train captioned ‘Man vs 6 train’.” Mail Online. Associated Newspapers, 8 July 2014. Web. 7 Sept. 2014. <http://www.dailymail.co.uk/news/article-2684687/Nurse-starring-medical-reality-FIRED-posting-photo-messy-trauma-room-just-used-treat-patient-hit-train-captioned-Man-vs-6-train.html>.
Introduction To The Dos & Don’ts Of Social Media Etiquette. 2013. Web. 7 Sep. 2014. <https://www.youtube.com/watch?v=ootxiibcOWc>
Palfrey, John G, and Urs Gasser. Interop. 1st ed. New York: Basic Books, 2012. Print.