Information from: http://www.kaushik.net/avinash/2015-digital-marketing-rule-book/
Click here to see my iPhone App called M.D me.
M.D me enables all individuals to keep a centralized database of their medical records, including lab tests, digitized diagnostic data, and physician reports.
This empowers users to be active agents in their own healthcare, anytime & anywhere.
Tweetdeck is a web application that allows users to post, search, and manage their Twitter accounts. This tool is really handy for Twitter users because it allows you to organize and sift through all of the Twitter information related to your account. As a user, you can add columns for @mentions, searching specific hashtags, and also private messages that you may receive. It is a a great time-saver and easy way to view everything that is going on within the Twitter sphere.
For this assignment, I created 3 search columns with the following topics: Cloud Computing, Digital Security, and Installation Art. Within each topic, I set up a column to search for the specific hashtags that are related, which included: #cloudstorage, #onlineprivacy, and #DNAArt.
Tweetdeck is an application that can be used as a ‘search engine’, in the sense that it provides another mechanism for users to find information. For example, I could Google “Nuit Blanche” to find information about the event, or I could use Twitter and search #nuitblanche.
While both Tweetdeck and Google are great applications to use to find and discover new information, the search results are vastly different. As a way to demonstrate the differences in quantity and quality, specifically the type of results, I entered the same 6 phrases into Google.
As you can see, the same type of search in Tweetdeck and Google provide very different results. Google seemed to better sift or customize and personalize the results for the searches, whereas Tweetdeck provided everything that was related to the search. The quality of results were very different.
With Web 2.0, there is an extremely large amount of ‘information’ on the web, all of which is widely accessible to individuals. Anyone who is able to connect to the web is able to participate in the Web 2.0 technologies. This is why many experts explain that there is an “information overload” online.
Using Tweetdeck as a search engine works, but it may not produce or show the high quality of results you might need. It seemed as though there was a lot of “junky” responses and results on Tweetdeck. Google seems to be more reliable and trustworthy. Filtering and organizing online content based on your needs is crucial when it comes to searching online.
Lightbeam is a web browser add-on that allows users to visualize all of their web activity. This add-on is specifically designed for Firefox, and shows the following sites in a spider-web like shape: visited sites, third party sites, connections, watched sites, blocked sites, and cookies.
For this tutorial, we were asked to install Lightbeam and surf the web for 20 minutes.
Here is my interactive web of all of the sites I visited, and the large number of third party sites that came as well.
During the 20 minutes, I spent most of my time researching DNA and sculptural materials for an ongoing project in another class. Many of the sites I visited had embedded links and some even had pop-ups. A total of 24 sites were visited, and most were pages belonging to specific artworks or sculptural artists bio’s. A grand total of 170 third party sites were tallied during this short amount of time.
Being able to see the number of “hidden” connections was shocking and surprising. It is scary to think about how your own personal data is being gathered and collected without you even being aware. It really made me think about what online security really meant…
The number of third party sites that appeared when on social media sites was startling. I had no idea how many websites were running behind the scenes. Essentially, by signing up for social media – you are signing your privacy away. The third party sites, 99% of which I have never heard of before, were all collecting and tracking my information. Seeing this graph shows which websites/companies value user privacy and/or customer privacy, and which one’s do not.
In Interoperability, Palfrey and Gasser seem to state the obvious: “privacy and security risks, are, of course, the primary concerns when it comes to interoperability” (Palfrey & Gasser, 2012). This visualization drives home the advantages and disadvantages of interoperable systems. Sure, it can be handy and convenient when things are connected, but it is clear that there is a lot of “behind the scenes” activity going on that the average user would not know about (Palfrey & Gasser, 2012). These complex, interoperable systems seem to be the standard or norm in the Web 2.0 digital age.
For fun, I decided to run Lightbeam for a total of 24 hours to see what my data visualization would look like. I can only imagine what this graph would show if I allowed Lightbeam to collect for an entire week!
Palfrey, John G, and Urs Gasser. Interop. 1st ed. New York: Basic Books, 2012. Print.